Why Your Logo Is Important For Brand Marketing

 

importance of logo for branding

One could argue that building a digital business or brand only requires a strong internet connection and the motivation to accomplish it. While we totally agree with this, as a starting point, we believe that the path to a successful digital-first business begins with the right marketing strategy.

We suggest you start with your logo and branding - the first and very important step in your marketing plan. At this point, we don't really need to tell you the importance of a logo – it's the foundation of your brand identity, helps you stand out from the competition, grabs audience attention, makes a solid first impression, and Certainly, your brand recall adds value to the mind of your audience. 

When it comes to Brand design, it is imperative that you think 100% digital. It may sound obvious, but there are many people who design – or ask their designers to make – elaborate logos with heavy typography just because they think it looks bigger. Remember, a complex logo with many elements and colors loses its impact when reduced for use on social media or a website. Similarly, handwritten logos look beautiful on paper, users can see all the curves and squishy curves at once on the app screen.

Along with this, it is worth mentioning that many digital designers stick to content-first design. In simple words, it means that they build the design in line with the material and not vice versa. It is important not to view the content as something that has been added to the design – instead, it should be considered an integral part of the overall design. This raises another important point – content resources, design resources, and developers must work very closely when building your business's branding, to ensure that everything is seamlessly integrated.

An added benefit of having a digital-first business with a digital-first logo and branding approach is that you basically protect your business from the future. In our world, change is the only constant, so it is essential that you integrate new touchpoints into your user experience. When your design starts from the ground up digitally, it allows for scalability and ease of updating. 

In addition, it is important that you create and maintain consistent content in your visuals and creatives on your website or social media. This helps in building a better brand recall and recognition in the minds of the users, and further strengthens your brand identity. Remember, you want your brand to pop into the minds of your users - so it's imperative that it all come together and be in line with your core message and vision. 

In short, here are some key points to keep in mind when working on your logo and branding:

  •  The logo should be simple, flexible and memorable
  •  Your color palette should match your logo and be aesthetically pleasing
  •  The icons, images, and photography you use must match your logo, use colors from your set color palette, and be scalable and distinctive.
  •  Your typography should match your logo and have on-screen readability on all possible devices.

Staying ahead in the game is also important. To tackle the challenges that come with building a solid brand identity with a lasting impression in this digital-first world (where trends change in minutes – literally) we would suggest reaching out to a digital marketing agency.

Now, we are saying this not just because Kiterunner is one, but because we truly believe that digital agencies are the new brand architects. We live and breathe creative, trend, copy and analytics, and know what your audience wants and will resonate with.

If you're looking for some support, we'd love to hear from you and discuss your marketing approach over a (virtual) cup of coffee!





















































































































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